INTRODUCTION
The third edition of Growing Young will be an avant-garde and dynamic symposium where industry and the scientific and medical communities will have the chance to share their knowledge, research and concerns on the same stage.
Over 3 days Growing Young will gather together speakers and experts to analyse how to achieve a sustainable society through food, based on three different perspectives:
WHAT DO WE KNOW ABOUT NUTRITION AND ABOUT FOOD?
From the diagnosis viewpoint, issues will be addressed related to science and diet, as well as the behaviour of individuals when it comes to food.
People, as Individual and as society,are exposed to fashions or trends that are reflected in the habits of life and, therefore, also of diet.
Science and technology are key tools to foster a proper diet for society, and especially, among young people. The convergence of technologies will permit the study and development of optimal and personalized foods according to the needs of each individual, which can help to promote a healthier life and a better quality of life.
Big Data, Artificial Intelligence and ICTs can be decisive in advancing the personalization of diet and products, as well as in raising awareness of the needs of the individual.
How can industry personalise products and services?
How does science solve the information to design products?
How should communication and dissemination be based on scientific knowledge?
How are orchestrated all those data created by Artificial Intelligence?
The convergence of all the players in the same space, such as GROWING YOUNG, aims to throw light on all these questions so that they can be aligned, offering society a coordinated response.
WHY DO WE EAT WHAT WE EAT?
From the perspective of the individual, both as consumer and patient, different issues and looks at eating habits will be addressed, as well as their commitment to food selection and how to follow a balanced diet.
Faced with these dilemmas, the involvement of different actors in the process and their capacity to influence the behavior of the population will be analyzed.
Can consumers eat in a healthy with pleasure?
How does society adhere to a healthy lifestyle??
What influences society to be educated on a healthy lifestyle??
GROWING YOUNG wants to provide an overview, and different viewpoints on these issues. What does it involve industry, governments, society, the media, etc.? Thus, a space of discussion, experiential and informative that integrates all these questions will be fostered.
SHALL WE TALK ABOUT THE NEXT REVOLUTON?
The last two decades have witnessed the explosion of data derived from the development and gradual maturation of technologies developed in biosciences (omics), artificial intelligence or food technologies.
In a collaborative space such as GROWING YOUNG both industry, and the scientific or medical sectors, will be able to contribute and gather information that will be useful to create new strategies, as well as personalised products and services for an easy and healthy diet.
The new communication and information ways provoke, on the other hand, a greater involvement and influence of Society in market dynamics. This opens up a wide range of possibilities in all sectors. Change is served: will we generate a new style of society?
